You spend a lot of time planning your promotions. You look at the sales numbers -- look at seasonality -- you determine what customers are doing... what they're buying -- set marketing goals. You identify opportunities for leveraging known tactics that have worked and you create new ones. Now you build out your marketing calendar and produce great creative executions. It's time for the logistics...
Avoid In-store POP failures with these surefire strategies by implementing POP Kit strategies and in-store advertising tips to make your franchisees happy.
When you break down any business, it’s really all about people. What people need, what connects us, how we show our appreciation and support to each other. Even in the digital age, franchised organizations remember they are all about the people they serve and show it with their commitments to social responsibility causes.
‘Tis the season for decorative gourds and Pumpkin Spice Mania! You’ve probably noticed the onslaught of cinnamon and nutmeg flavored products at your favorite retailers.
Why would you want to be a franchisee when you are successful in Sports or as an Entertainer? The answer is simple. Built in profit! Also, it’s a great way for someone with the assets to get their money working for them.
As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This involves a commitment from your vendor to understand your business and act on their newfound knowledge. Your openness and willingness to engage in this exchange is very important, as well.
A worthy vendor should be interested enough in his own industry to stay abreast of relevant trends, as well as demonstrate a good working knowledge of best practices. Ask plenty of questions and request clarity to help you make informed decisions in vendor projects.
Although menu labeling became law as part of the Affordable Care Act in 2010, the Food and Drug Administration did not finalize rules until November of last year. The idea driving this new health conscious rule is the finding that nearly one third of the average American’s calorie intake is consumed outside the home.
No one likes overpaying, even for top quality products and services. How do you know you are getting a good product at a good price from your vendor? Here are a few ways to make that determination.
