You spend a lot of time planning your promotions. You look at the sales numbers -- look at seasonality -- you determine what customers are doing... what they're buying -- set marketing goals. You identify opportunities for leveraging known tactics that have worked and you create new ones. Now you build out your marketing calendar and produce great creative executions. It's time for the logistics...
Ever wonder...?
As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This involves a commitment from your vendor to understand your business and act on their newfound knowledge. Your openness and willingness to engage in this exchange is very important, as well.
Although menu labeling became law as part of the Affordable Care Act in 2010, the Food and Drug Administration did not finalize rules until November of last year. The idea driving this new health conscious rule is the finding that nearly one third of the average American’s calorie intake is consumed outside the home.
Wendy Brand, CEO at BrandPOP had a great time chatting with Deb Evans and Jack Monson on Social Geek Radio.
In this “Evaluating Vendors” series, we’ve summarized five areas (Quality, Customer Service, Cost Competitiveness, Industry Expertise, and Relationship Investment) for assessing your current vendor/supplier relationship(s) since it is integral to the success of any business. Today, we will examine in more detail how to evaluate the quality of work you are receiving from your vendors.
So, is your POP campaign worth it? Few marketing experts would argue for spending time and money on the execution of a POP campaign if you weren’t getting bang for your buck! We know anecdotally that impulse buying is largely driven by the power of suggestion.
While your Point of Purchase “Mix” is having the correct variety of items, POP “Placement” is configuring your store with the right items in the right place at the right time. You may need one type of POP at the beginning of your customer experience but a different item later—each piece serving a specific purpose.
There are many parts to a successful retail business. Operations, product selection, location, marketing, and personnel are all critical to a successful mix. However, when we ask our clients what their #1 concern is, the answer is invariably “Increasing Sales."
During our 22+ years of printing great POP kits, we have seen how well planned promotional marketing calendars benefit our clients. When done right, this specialized planning and budgeting tool will help your chain operation determine the promotional "when," "what," and "how much" throughout the year.
