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Evaluating Vendors & Suppliers – Relationship Investment

As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This involves a commitment from your vendor to understand your business and act on their newfound knowledge. Your openness and willingness to engage in this exchange is very important, as well.

UPDATED: Calorie Counts on Menus – Chain Restaurants Nationwide will be Affected

Although menu labeling became law as part of the Affordable Care Act in 2010, the Food and Drug Administration did not finalize rules until November of last year. The idea driving this new health conscious rule is the finding that nearly one third of the average American’s calorie intake is consumed outside the home.

BrandPOP featured on Social Geek Radio

Wendy Brand, CEO at BrandPOP had a great time chatting with Deb Evans and Jack Monson on Social Geek Radio.

By | 2016-10-18T00:58:13+00:00 August 14th, 2014|Company News, Fulfillment Services, Industry News, Marketing Tips, News, Print Production, Project Management, Services|Comments Off on BrandPOP featured on Social Geek Radio

Evaluating Vendors and Suppliers – Quality

In this “Evaluating Vendors” series, we’ve summarized five areas (Quality, Customer Service, Cost Competitiveness, Industry Expertise, and Relationship Investment) for assessing your current vendor/supplier relationship(s) since it is integral to the success of any business. Today, we will examine in more detail how to evaluate the quality of work you are receiving from your vendors.

5 Things Successful POP Campaigns Have in Common. #5: ROI

So, is your POP campaign worth it? Few marketing experts would argue for spending time and money on the execution of a POP campaign if you weren’t getting bang for your buck! We know anecdotally that impulse buying is largely driven by the power of suggestion.

By | 2016-10-18T00:58:21+00:00 January 22nd, 2014|5 Things Successful, Industry News, Marketing Tips, News, Services|Comments Off on 5 Things Successful POP Campaigns Have in Common. #5: ROI

5 Things Successful POP Campaigns Have in Common. #4: Placement

While your Point of Purchase “Mix” is having the correct variety of items, POP “Placement” is configuring your store with the right items in the right place at the right time. You may need one type of POP at the beginning of your customer experience but a different item later—each piece serving a specific purpose.

By | 2016-10-18T00:58:22+00:00 December 10th, 2013|5 Things Successful, Industry News, Marketing Tips, News, Project Management, Services|Comments Off on 5 Things Successful POP Campaigns Have in Common. #4: Placement

A Formula For Increasing Sales: The 3 Legged Stool

There are many parts to a successful retail business. Operations, product selection, location, marketing, and personnel are all critical to a successful mix. However, when we ask our clients what their #1 concern is, the answer is invariably “Increasing Sales."

By | 2016-10-18T00:58:24+00:00 November 26th, 2013|Company News, Industry News, News, Services|Comments Off on A Formula For Increasing Sales: The 3 Legged Stool

5 Things Successful POP Campaigns Have in Common. #2: PROMOTIONAL MARKETING CALENDAR

During our 22+ years of printing great POP kits, we have seen how well planned promotional marketing calendars benefit our clients. When done right, this specialized planning and budgeting tool will help your chain operation determine the promotional "when," "what," and "how much" throughout the year.

By | 2016-10-18T00:58:27+00:00 September 11th, 2013|5 Things Successful, Clients, Company News, Industry News, Marketing Tips, News, Print Production, Services|Comments Off on 5 Things Successful POP Campaigns Have in Common. #2: PROMOTIONAL MARKETING CALENDAR

5 Things Successful POP Campaigns Have in Common. #1: GREAT COMMUNICATION PLAN

Once you have decided on a yearly schedule of promotions, you will want to come up with creative ideas regarding communication with franchisees. Try hosting a kick-off conference call for all franchisees to discuss the promotion.

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