Customer service should be a priority for any business looking for longevity, but unfortunately it is an offering all too often taken for granted until too late. Many suppliers have an incomplete view of what it means to provide consistently great customer service. It shouldn’t just be lip service.
Steve Brand is the co-owner of BrandPOP, point of purchase experts in San Antonio/Cibolo. He is also a member of the EO San Antonio Accelerator program, and he is our spotlight for October. Get to know more about him and his Accelerator experience.
Wendy Brand, CEO at BrandPOP had a great time chatting with Deb Evans and Jack Monson on Social Geek Radio.
In this “Evaluating Vendors” series, we’ve summarized five areas (Quality, Customer Service, Cost Competitiveness, Industry Expertise, and Relationship Investment) for assessing your current vendor/supplier relationship(s) since it is integral to the success of any business. Today, we will examine in more detail how to evaluate the quality of work you are receiving from your vendors.
Vendors and suppliers are essential to the success of any company, big or small. From time to time, we must take time to evaluate if those relationships are working optimally or if we are simply on autopilot. In today’s fast-paced business climate, it’s easy to get complacent until a series of disappointments and red flags make a confrontation unavoidable.
I am back in the office this week after a phenomenal few days at the Franchise Consumer Marketing Conference.
Thinking of joining the “pop-up” craze? Pop-up shops are a great way to add incremental sales or test concepts and locations. Your brand can reach a whole new audience or reinforce your presence in the lives of existing consumers by making unexpected, full-service appearances in new places.
It’s hard not to notice how major airports across the country are gaining popularity with restaurant concepts. Airport environments offer solid growth opportunities and exposure to an influential traveling customer base. But before you take flight with that idea, here are some challenges to consider!
So, is your POP campaign worth it? Few marketing experts would argue for spending time and money on the execution of a POP campaign if you weren’t getting bang for your buck! We know anecdotally that impulse buying is largely driven by the power of suggestion.