You spend a lot of time planning your promotions. You look at the sales numbers -- look at seasonality -- you determine what customers are doing... what they're buying -- set marketing goals. You identify opportunities for leveraging known tactics that have worked and you create new ones. Now you build out your marketing calendar and produce great creative executions. It's time for the logistics...
Avoid In-store POP failures with these surefire strategies by implementing POP Kit strategies and in-store advertising tips to make your franchisees happy.
During our 22+ years of printing great POP kits, we have seen how well planned promotional marketing calendars benefit our clients. When done right, this specialized planning and budgeting tool will help your chain operation determine the promotional "when," "what," and "how much" throughout the year.
This weekend, BrandPOP will be at the Nation Restaurant Association Convention at BOOTH 9317, showing off our products and services to one of the largest groups of restauranteurs, franchised restaurant chains and industry professionals in the world.