You spend a lot of time planning your promotions. You look at the sales numbers -- look at seasonality -- you determine what customers are doing... what they're buying -- set marketing goals. You identify opportunities for leveraging known tactics that have worked and you create new ones. Now you build out your marketing calendar and produce great creative executions. It's time for the logistics...
Ever wonder...?
Wendy Brand, CEO at BrandPOP had a great time chatting with Deb Evans and Jack Monson on Social Geek Radio.
While your Point of Purchase “Mix” is having the correct variety of items, POP “Placement” is configuring your store with the right items in the right place at the right time. You may need one type of POP at the beginning of your customer experience but a different item later—each piece serving a specific purpose.
Once you have decided on a yearly schedule of promotions, you will want to come up with creative ideas regarding communication with franchisees. Try hosting a kick-off conference call for all franchisees to discuss the promotion.
This was BrandPOP’s first time to sponsor and attend the Franchise Consumer Marketing Conference, held this year at the Ritz Carlton - Buckhead in Atlanta, GA. The conference was targeted toward marketing executives of franchise chains both big and small.
This weekend, BrandPOP will be at the Nation Restaurant Association Convention at BOOTH 9317, showing off our products and services to one of the largest groups of restauranteurs, franchised restaurant chains and industry professionals in the world.
Last week I attended the SGIA (Specialty Graphic Imaging Association) Conference and Expo in Las Vegas, NV with some of our team from SSA Graphics. SGIA’s mission is to provide imaging professionals with the tools and information needed to make the best possible business decisions. I’d say they achieved that last week at the convention.
