You spend a lot of time planning your promotions. You look at the sales numbers -- look at seasonality -- you determine what customers are doing... what they're buying -- set marketing goals. You identify opportunities for leveraging known tactics that have worked and you create new ones. Now you build out your marketing calendar and produce great creative executions. It's time for the logistics...
Ever wonder...?
Wendy Brand, CEO at BrandPOP had a great time chatting with Deb Evans and Jack Monson on Social Geek Radio.
In this “Evaluating Vendors” series, we’ve summarized five areas (Quality, Customer Service, Cost Competitiveness, Industry Expertise, and Relationship Investment) for assessing your current vendor/supplier relationship(s) since it is integral to the success of any business. Today, we will examine in more detail how to evaluate the quality of work you are receiving from your vendors.
During our 22+ years of printing great POP kits, we have seen how well planned promotional marketing calendars benefit our clients. When done right, this specialized planning and budgeting tool will help your chain operation determine the promotional "when," "what," and "how much" throughout the year.
This was BrandPOP’s first time to sponsor and attend the Franchise Consumer Marketing Conference, held this year at the Ritz Carlton - Buckhead in Atlanta, GA. The conference was targeted toward marketing executives of franchise chains both big and small.
This weekend, BrandPOP will be at the Nation Restaurant Association Convention at BOOTH 9317, showing off our products and services to one of the largest groups of restauranteurs, franchised restaurant chains and industry professionals in the world.
