Once you have decided on a yearly schedule of promotions, you will want to come up with creative ideas regarding communication with franchisees. Try hosting a kick-off conference call for all franchisees to discuss the promotion.
This was BrandPOP’s first time to sponsor and attend the Franchise Consumer Marketing Conference, held this year at the Ritz Carlton - Buckhead in Atlanta, GA. The conference was targeted toward marketing executives of franchise chains both big and small.
This weekend, BrandPOP will be at the Nation Restaurant Association Convention at BOOTH 9317, showing off our products and services to one of the largest groups of restauranteurs, franchised restaurant chains and industry professionals in the world.
We’ve changed our name! If you’re wondering what would make us want to do that after all these years, it’s easy…we’ve been servicing a very specific niche for over 20 years and we thought it was about time our name reflected our area of expertise… it also doesn’t hurt that our last name is “Brand”.
Last week I attended the SGIA (Specialty Graphic Imaging Association) Conference and Expo in Las Vegas, NV with some of our team from SSA Graphics. SGIA’s mission is to provide imaging professionals with the tools and information needed to make the best possible business decisions. I’d say they achieved that last week at the convention.
