It’s hard not to notice how major airports across the country are gaining popularity with restaurant concepts. Airport environments offer solid growth opportunities and exposure to an influential traveling customer base. But before you take flight with that idea, here are some challenges to consider!
There are many parts to a successful retail business. Operations, product selection, location, marketing, and personnel are all critical to a successful mix. However, when we ask our clients what their #1 concern is, the answer is invariably “Increasing Sales."
We recently met with a new customer to map out her franchise's promotional strategy for 2014. During the conversation she asked a great question: "Why should our stores have banners, static clings, danglers, table tents, and magnets if they all have the same message? We explained that the effectiveness of a great POP MIX depends on knowing 1) your types of customers, and 2) your customer's overall experience.
During our 22+ years of printing great POP kits, we have seen how well planned promotional marketing calendars benefit our clients. When done right, this specialized planning and budgeting tool will help your chain operation determine the promotional "when," "what," and "how much" throughout the year.
This weekend, BrandPOP will be at the Nation Restaurant Association Convention at BOOTH 9317, showing off our products and services to one of the largest groups of restauranteurs, franchised restaurant chains and industry professionals in the world.
We’re trying out our new company name on 3,000+ attendees at the International Franchise Association (IFA) Convention this week in Las Vegas. Our niche is working with multi-unit retail chains like Wingstop, Hartz Chicken and Church’s Chicken (yes, there is a chicken theme) to provide their franchisees and corporate stores with regular in-store marketing materials, [...]
We’ve changed our name! If you’re wondering what would make us want to do that after all these years, it’s easy…we’ve been servicing a very specific niche for over 20 years and we thought it was about time our name reflected our area of expertise… it also doesn’t hurt that our last name is “Brand”.
Last week I attended the SGIA (Specialty Graphic Imaging Association) Conference and Expo in Las Vegas, NV with some of our team from SSA Graphics. SGIA’s mission is to provide imaging professionals with the tools and information needed to make the best possible business decisions. I’d say they achieved that last week at the convention.
