BrandPOP featured on Social Geek Radio
Wendy Brand, CEO at BrandPOP had a great time chatting with Deb Evans and Jack Monson on Social Geek Radio.
What could your POP print provider do better to service your chain?
I am back in the office this week after a phenomenal few days at the Franchise Consumer Marketing Conference.
5 Things Successful POP Campaigns Have in Common. #4: Placement
While your Point of Purchase “Mix” is having the correct variety of items, POP “Placement” is configuring your store with the right items in the right place at the right time. You may need one type of POP at the beginning of your customer experience but a different item later—each piece serving a specific purpose.
A Formula For Increasing Sales: The 3 Legged Stool
There are many parts to a successful retail business. Operations, product selection, location, marketing, and personnel are all critical to a successful mix. However, when we ask our clients what their #1 concern is, the answer is invariably “Increasing Sales."
5 Things Successful POP Campaigns Have in Common. #1: GREAT COMMUNICATION PLAN
Once you have decided on a yearly schedule of promotions, you will want to come up with creative ideas regarding communication with franchisees. Try hosting a kick-off conference call for all franchisees to discuss the promotion.
Grass Roots Marketing, Social Media, and ROI….Oh MY!
This was BrandPOP’s first time to sponsor and attend the Franchise Consumer Marketing Conference, held this year at the Ritz Carlton - Buckhead in Atlanta, GA. The conference was targeted toward marketing executives of franchise chains both big and small.
IFA 2013… Vegas, Here We Come!
We’re trying out our new company name on 3,000+ attendees at the International Franchise Association (IFA) Convention this week in Las Vegas. Our niche is working with multi-unit retail chains like Wingstop, Hartz Chicken and Church’s Chicken (yes, there is a chicken theme) to provide their franchisees and corporate stores with regular in-store marketing materials, [...]
What’s in a Name?
We’ve changed our name! If you’re wondering what would make us want to do that after all these years, it’s easy…we’ve been servicing a very specific niche for over 20 years and we thought it was about time our name reflected our area of expertise… it also doesn’t hurt that our last name is “Brand”.
3 Things I Learned at the SGIA Expo
Last week I attended the SGIA (Specialty Graphic Imaging Association) Conference and Expo in Las Vegas, NV with some of our team from SSA Graphics. SGIA’s mission is to provide imaging professionals with the tools and information needed to make the best possible business decisions. I’d say they achieved that last week at the convention.