Vendors and suppliers are essential to the success of any company, big or small. From time to time, we must take time to evaluate if those relationships are working optimally or if we are simply on autopilot. In today’s fast-paced business climate, it’s easy to get complacent until a series of disappointments and red flags make a confrontation unavoidable.
Thinking of joining the “pop-up” craze? Pop-up shops are a great way to add incremental sales or test concepts and locations. Your brand can reach a whole new audience or reinforce your presence in the lives of existing consumers by making unexpected, full-service appearances in new places.
BrandPOP was fortunate to attend and exhibit at the 2014 International Franchise Association Convention in New Orleans, February 22-25, and simply put, it was a blast!
It’s hard not to notice how major airports across the country are gaining popularity with restaurant concepts. Airport environments offer solid growth opportunities and exposure to an influential traveling customer base. But before you take flight with that idea, here are some challenges to consider!
So, is your POP campaign worth it? Few marketing experts would argue for spending time and money on the execution of a POP campaign if you weren’t getting bang for your buck! We know anecdotally that impulse buying is largely driven by the power of suggestion.
We recently met with a new customer to map out her franchise's promotional strategy for 2014. During the conversation she asked a great question: "Why should our stores have banners, static clings, danglers, table tents, and magnets if they all have the same message? We explained that the effectiveness of a great POP MIX depends on knowing 1) your types of customers, and 2) your customer's overall experience.
