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About Lisa Herrera Pilcher

Lisa Herrera Pilcher is the Business Development Consultant at BrandPOP. She uses her extensive background in print and client service to help build marketing strategy using BrandPOP's print collateral programs.

Social Responsibility: Franchises give back and make a difference

When you break down any business, it’s really all about people. What people need, what connects us, how we show our appreciation and support to each other. Even in the digital age, franchised organizations remember they are all about the people they serve and show it with their commitments to social responsibility causes.

By | 2016-10-18T00:57:58+00:00 November 2nd, 2015|Clients, Industry News, News, Uncategorized|0 Comments

Celebrities in Franchising: Famous faces attracted to the food franchise industry

Why would you want to be a franchisee when you are successful in Sports or as an Entertainer? The answer is simple. Built in profit! Also, it’s a great way for someone with the assets to get their money working for them.

By | 2017-06-16T15:29:44+00:00 September 3rd, 2015|Industry News, News|0 Comments

Evaluating Vendors & Suppliers – Relationship Investment

As previously mentioned, the best partnerships are based upon the understanding that you are both in it for the long haul. This involves a commitment from your vendor to understand your business and act on their newfound knowledge. Your openness and willingness to engage in this exchange is very important, as well.

Evaluating Vendors & Suppliers – Industry Expertise

A worthy vendor should be interested enough in his own industry to stay abreast of relevant trends, as well as demonstrate a good working knowledge of best practices. Ask plenty of questions and request clarity to help you make informed decisions in vendor projects.

UPDATED: Calorie Counts on Menus – Chain Restaurants Nationwide will be Affected

Although menu labeling became law as part of the Affordable Care Act in 2010, the Food and Drug Administration did not finalize rules until November of last year. The idea driving this new health conscious rule is the finding that nearly one third of the average American’s calorie intake is consumed outside the home.

Evaluating Vendors & Suppliers – Cost Competitiveness

No one likes overpaying, even for top quality products and services. How do you know you are getting a good product at a good price from your vendor? Here are a few ways to make that determination.

Restaurant Industry Trends – Year in Review

Lucky us! As a partner to some terrific food service establishments, BrandPOP has witnessed exciting industry developments up close. So naturally, as the year draws to a close, we are reflecting on some of the most interesting trends to have emerged and will likely carry on well into the coming year. Good coffee. No, [...]

By | 2016-10-18T00:58:09+00:00 January 12th, 2015|Industry News, News|0 Comments

Evaluating Vendors and Suppliers – Customer Service

Customer service should be a priority for any business looking for longevity, but unfortunately it is an offering all too often taken for granted until too late. Many suppliers have an incomplete view of what it means to provide consistently great customer service. It shouldn’t just be lip service.

Evaluating Vendors and Suppliers – Quality

In this “Evaluating Vendors” series, we’ve summarized five areas (Quality, Customer Service, Cost Competitiveness, Industry Expertise, and Relationship Investment) for assessing your current vendor/supplier relationship(s) since it is integral to the success of any business. Today, we will examine in more detail how to evaluate the quality of work you are receiving from your vendors.

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